There is an old Indian saying that you do not know a man until you have walked two miles in his moccasins. Highly effective salespeople recognise that they need to understand the other party to be able to persuade them.

This programme examines the art of persuasion reviewing the various interrogative techniques used to find out more about the other party involved. It reviews the persuasion levels available and how to choose and use them.  This programme helps participants understand the theory and techniques behind successful selling.